Since most of us have have NOT been properly trained to be CEOs, Managers, Entrepreneurs or Dental Practice Owners...We've had to struggle through mountains of material to us to find what was worth while and helpful to our practice development. 

Here is my TOP 10 Book List for Dentists ~ Books ALL New Dentists should read in order to master their profession, learn the business of dentistry and a build practice/career that they LOVE!

~ Cole Brenny DDS


The five dysfunctions of a TEAM: Great book about how to manage people. 

The five dysfunctions of a TEAM: Great book about how to manage people. 

 Everything is Marketing: One of the BEST books for dentists who own a practice...Learn what MARKETING is REALLY about.

 Everything is Marketing: One of the BEST books for dentists who own a practice...Learn what MARKETING is REALLY about.

Purple Cow:Great book about how to make your practice stand out above the crowd!

Purple Cow:Great book about how to make your practice stand out above the crowd!

Emyth: Great books for ALL dentists to read if they are business owners.

Emyth: Great books for ALL dentists to read if they are business owners.

No B.S. Direct Marketing: Do not do ANY marketing/Ad campaigns until you read THIS book. 

No B.S. Direct Marketing: Do not do ANY marketing/Ad campaigns until you read THIS book. 

Start with WHY: Read this book before you start your practice...or if you want to revamp/existing practice brand the RIGHT way. 

Start with WHY: Read this book before you start your practice...or if you want to revamp/existing practice brand the RIGHT way. 

Three signs of a miserable job: great book to for CEO's and leaders. read this book if you want to be great at managing people and want become a leader in your practice.

Three signs of a miserable job: great book to for CEO's and leaders. read this book if you want to be great at managing people and want become a leader in your practice.

Becoming Remarkable: Fred delivers again...Great book about building  you dental brand and creating and awesome patient experience.

Becoming Remarkable: Fred delivers again...Great book about building  you dental brand and creating and awesome patient experience.

How to win friends and influence people: A MUST read for all dentists...this book helps with management AND treatment planning/connecting with patients.

How to win friends and influence people: A MUST read for all dentists...this book helps with management AND treatment planning/connecting with patients.

Think and grow rich: An old book based on the lessons from some of the most successful business men in history. Top level business/entrepreneur book. 

Think and grow rich: An old book based on the lessons from some of the most successful business men in history. Top level business/entrepreneur book.